The 6 principles and 5 pillars for building and scaling great products.
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Great products stand for something, and have a rallying cry to action that speaks directly to their community.
Great products feel incredible to use and deliver on the intangible aesthetics that make something feel magical.
Great products are clear in their purpose, and immediate in their value proposition without frills or complexity.
Great products pull on our emotions, and create memory through emotionally connected experiences that move us.
Great products demand to be shared and talked about. They tap into a zeitgeist that cannot be ignored.
Great products do something so well and effectively that they overcome any shortcomings they have.
Great products carve out a unique space in their market and present themselves in a way that demands attention.
Great products are no-brainers for customers, and they generate traction because the need for them is so strong.
Great products deliver on what they promise through value that far exceeds the price tag.
Great products keep customers through continual value creation and doubling down on what customers want.
Great products create communities of raving superfans, bought into the product mission, who genuinely care about what the product does for them.
