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In this episode of Build Great Products, I breakdown AI viral video creation tool Revid.ai. I'll walk through the process of creating a 'viral' video, explore how the product design and user experience could be improved, and let you know whether this is a product you should consider using.
Key points:
Keep the user focused during onboarding
Great products guide the user effortlessly through the first time usage, and don’t confuse the user by showing them unnecessary UI or information. Create a whole page for onboarding and land users on this page when they sign up for the product.
Split up features for different use-cases
If you have multiple use-cases bundled into one place, consider splitting up each of these features and creating and custom flow from marketing web page through to product signup and product feature for each use case. This can help increase user adoption and broaden the user base, as well as giving you vital info on what type of use-cases are used more.
Match user’s expectations to the output they can generate
If you promise the world you also have to deliver it in order for a user to convert to a paying customer. So promise what you can deliver, and then guide the user through creating the thing you have promised they can create. This creates happy users who will be more likely to become happy customers!
